The role of counterfeiting in culture is still not appreciated. The fake is condemned and despised, it is persecuted and carefully identified, and when revealed, it will certainly be punished. They forget, however, that the fake has repeatedly benefited, including the creators of the original; after all, more often it did not so much replace and supplant it, as it gave an idea about it - it was the medium of the original. In fact, if it were not for the fake and its uncontrolled distribution, how else would those who could not get direct access to the original get acquainted with it? And if it were not for the refining skill of the creators of fakes looking for profit and the growing demands of the audience, who else would put forward imperatives to the creator of the original and ensure its creative growth. Thus, her role is historically justified. In a fake it is worth seeing, if not a direct reason, then at least an enzyme that accelerates cultural processes in the social body: not only the trick of an ind