The article is devoted to understanding the specific forms of event communication in the cultural space of the XXI century. Event communication is a form of social and cultural communication, where the main method and form of interaction is symbolically built action (named to modern culture «special event»). Event communication are implemented in diverse forms of symbolic action. The architectonics of symbolic actions is changing, following the changes of the world picture of the era. The Foundation of the event communications comes back into the bowels of human culture, based on extensive experience of the ritual and ceremonial practices. Today, special events are one of the most relevant technologies to marketing communications, knowingly used a communication tool to achieve a variety of corporate and individual goals. Creating events is becoming one of the industries of modern culture. Modern forms of event communication demonstrate digital, gaming, performance character, become one of the main languages of communication in the XXI century.