In this article, the features of the oculomotor activity of users demonstrating poles of the cognitive style «Narrow / Wide Range of Equivalence» are considered, which refl ects the scale of assessments of similarity and differences in objects used by a specifi c user. In the work we used the methods of tracking. The results are obtained, which testify to the difference in oculomotor activity in solving similar problems in representatives of the polar groups of the cognitive equivalence range.