The modern economy differs from its previous stages in the creation of a new resource - information - and in giving it a priority role among the other. We observe increase in the influence of this resource in the digitalization process which is also a hallmark of current economic processes. In this regard, a number of questions arise: what is meant by this concept? How does the phenomenon of digitalization affect the economy as a whole? Are negative consequences from this phenomenon possible? The explanation of the concept of digitalization and its further studying will help to provide answers to questions posed.
Original languageRussian
Pages (from-to)67-85
JournalМАРКЕТИНГ MBA. МАРКЕТИНГОВОЕ УПРАВЛЕНИЕ ПРЕДПРИЯТИЕМ
Volume11
Issue number2
StatePublished - 2020

    Research areas

  • digital economy, digital technology, information, информация, цифровая экономика, цифровые технологии

ID: 78462195