The article is devoted to the main linguistic directions of media Internet space. The boundaries of the object of study are defined, including hypermedia - which use various means to deliver content simultaneously (offline and online), and the TransMedia - new media (social networks). The major features of Internet media text, primarily focused on by researchers are described: hypertekstuality, multimedia, interactivity, synchronous/asynchronous communication. The development of the theoretical apparatus of media studies is shown, the interdisciplinary nature of such disciplines as media linguistics, internet linguistics, mediology is revealed. The aim is to determine the current perspectives of research of media online text. The researches in the sphere of konvergent genres that have emerged at the сcontact point of different genres and channels of communication (verbal, Visual, auditory) are considered to be the most relevant. The author comes to conclusion that methodological preconditions for integrative interdisciplinary research of modern media that constitute a new communication format based on kolloboration (multy-subject characteristics, active participation of users in content creation) and journalistic of data using all the features of multimedia are currently established.