Introduction. The article is devoted to the problematization and conceptualization of influence, as well as the potential for participation of higher education institutions, as educational and scientific centers, in the formation and implementation of gender and sexual policies in modern European countries, which are widely debated and ambiguously perceived in society. Methods. The article conceptualizes the concepts of gender and sexual policy in two senses: as a sphere of the struggle for power, as well as a system of technologies and actions in solving socially important problems. As a theoretical and methodological framework, the principles of social constructionism are used in interpreting the content, meaning and research of technologies for the formation of public representations and culture on issues of intimate and inter-sexual relations. Based on the use of general scientific methods and the heuristic potential of the Overton window concept, a scheme is proposed for explaining and studying the parti