The article discusses the issues on the competencies of an effective line manager. Based on the
research of the line manager’s competencies and their impact on personnel turnover rates, as well as on the
business results of the divisions in two Russian companies, the authors conclude that the line manager’s
competence profiles are redundant, i.e. include requirements that don’t match an effective leader’s behavior
model. A set of competencies that characterize an effective line manager was revealed. The results of the
study need to be tested in another retail companies as well as companies from other economic areas.