Visual semiotics studies a variety of fields of human culture and human behavior. In particular, various forms of social self-identification and presentation of a visual nature are directly related to the field of its study. We propose to expand this list to include forms of social clan self-presentation, which is quite obvious, but also the visual component of the intellectual practice. In our case - the ancient. The modern metaphor of the polis as a “city of speeches” is quite applicable to the ancient world. But we must add to it the equally important metaphor of the “city of viewing”. The visual curiosity of the ancient Greek was no less than the auditory curiosity. And philosophers responded to this need. The creators of the most radical visual version of philosophical behavior in ancient Greece were cynics. It was strange not only from the point of view of food austerity and eccentric manners (attributed to the Pythagoreans). It contradicted other visual examples of ancient intellectuals. The provocativ