Expansion of media in the sphere of education makes essential and radical changes in the educational process. The author of the article emphasizes that the orientation of these changes is expressed in the domination of an image over a word. In this general movement from a word to image there is an intermediate stage establishing domination of an oral word over written one, domination of phonocentrism (media centrism) over logocentrism. Traditionally the philosophy concentrates at work with written sources, and the speech priority over a written word is perceived as incompatible with studying of philosophy in general. The author insists that genetically the philosophy is not connected with logocentrism because Platon was convinced that philosophy is possible only by means of speech - a direct expression of movements of soul. Any intermediate links between soul and speech including writing are an obstacle for philosophy. In modern philosophy, for example, in the philosophy of J. Derrida, not the writing, but th