The problem of identifying propaganda tricks, including in the network space, has recently become especially relevant. The development of labeling skills for such impact tools is one of the conditions for successful communication and should be integrated into the learning process.It should be borne in mind: to identify Internet propaganda, work with big data and computational methods are used. For example, Google Trends allows you to view statistics on search queries. Withthe help of this service, in 2013, a paradox was discovered: most of the “high-profile” political requests came from small villages like Olgino, Yablonovsky, and not from large cities. Analysts later found out that the so-called “troll factories” were located in these places. Hence, accounting and observing the legal and ethical aspects of working with Internet data not only guarantee their productive analysis, but also are the basis for successful counter-propaganda influence.