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  1. 2026

  2. Channel-specific impacts of marketing mix on private label brand equity in emerging markets

    Горшкова, Д. Д., Старов, С. А., Христодоулоу, И., Christofi, M. & Phan, T., 19 Jun 2026, In: Journal of Asia Business Studies. 20, 4, p. 1094-1114 21 p.

    Research output: Contribution to journal › Article › peer-review

ID: 28935577