1. 2021
  2. Determinants of Customers' Propensity to Plan Purchases during Sales: the Role of Customer Knowledge

    Alkanova, O. & Basenko, V., 1 Sep 2021, IFKAD 2021: Managing Knowledge in Uncertain Times: 16th International Forum on Knowledge Asset Dynamics. 1-3 September 2021. Rome, Italy. Proceedings. Schiuma, G., Paolini, P. & Paolini, M. (eds.). Rome: Institute of Knowledge Asset Management, p. 1756-1774

    Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

ID: 29459276