The article considers the family relationships and the hierarchy of values of three generations of women living in a small Russian town. The main tools are - the questionnaire and methodology of the study of values - a Schwartz technique modified by V.N.Kunitzina. For the calculation of the results qualitative and quantitative analysis was used. The study approved that, despite the presence of some peculiarities of women of different generations, globally, the residents of small towns transmit traditional family values, among the most important are the "protection of the family" and "comprehension and trust in the family."