The goal of this study is to determine the contemporary problem areas of urban traffic management policy in Russia. This study applies web content analysis of search engine-generated images to explore visual narratives, social and political categories of urban traffic. It also makes use of cosmogram perspective (external depictions of urban traffic composition with connections traced between its elements). The analysis showed that urban traffic categories constitute public concern and contentious frames. It indicates Russian public opinion anxiety of specific traffic challenges that are usually out of the government and city management agenda. This study also discusses some prospects for urban governance and urban transportation assessment supported by digital analysis technologies.