The article analyzes the innovative strategies of higher education.
The performativity of knowledge encourages the use of new educational technologies in the professional training of specialists. In the education of a journalist, the game theory, the use of digital technologies, and mosaic in the presentation of information are relevant. The article presents a communicative approach to education, which is actively used in the Institute of Higher School of Journalism and Mass Communications of St. Petersburg State University. Technologies for
the effective use of urban space for the training of media professionals are shown; Such techniques as social dramaturgy of the game, activity-value methodology (in the form of quests), participation in festivals, forums, and creative evenings were investigated.