The article is intended to substantiate the allocation of genre semantic-stylistic categories and to
show sequentialization of the use of language means in a speech genre as a text-type. Genre
category is understood as a hierarchical relationship of a composite-text technique and multilevel
linguistic resources that transmit specific of the genre model meanings –
communicativeness, reference, and illocution. The categories, which means form a speech genre,
are the following: dialogism, illocutionary, and referentiality, which are, on the one hand, in the
hierarchical relations and, on the other hand, in the relations of interaction and intersection. The
means of expression of dialogism, reference and illocution can be represented in a functionalsemantic
field, including the micro fields, as these meanings variably appear in speech genres. We
illustrate the categorical-linguistic analysis on the example of two information portrait speech
genres, differing in illocutive directionalities of the message: presentation of a previously
unknown person to the audience or a reminder of the well-known personality.