TV news formats in the modern media environment, contain not only video and sound components in their interaction, but also include printed text, which competes traditional expressive means of television content. Format changes in the internet-adapted TV news bring to fundamentally different product distanced from the generic connection with the natural qualities of a television message. During the study of the regional and local TV channels on-line news in St. Petersburg variants of the broadcast news internet presentation and the elementary parts of news items were identified and described. TV news exists in three main variants: as an analog of a television program version, as its modification for the Internet user, as a special on-line version. Modification can vary from interactive navigation and full reportages to some changes of the TV video accompanied by the text and final fragmentation with the textual component dominance, while the video performs a complementary or illustrative function. The results of the content analysis demonstrate the simplification of the news content of the TV Internet channel "Piter TV". Text accompanied by a still video became the main component of the news feed. A large number of amateur and borrowed video and a scanty number of full-fledged reportages testify to the degradation of the visual components value in the internet-adapted TV news. Decline of TV on-line news visual components indicates a radical transformation of the relevant formats in the Internet environment, which may bring broadcasting TV to enhance the aesthetic and personification of the visual content.