Aesthetic resources of mass media have social determination. Aggressiveness is expressed not only in the acts of violence but penetrates all the aspects of audiovisual content. Aesthetic categories of “beautiful” and “ugly” forecast ethical ones of virtue” and “evil”. After the strictness and positive style of the soviet TV and the energy of revolution and improvisation of the 90-s, TV acquired glamour, carnival and aggression as its main aesthetic characteristics. Despite of positive results demonstrated by modern TV projects, aggressive images, topics, dialogs, participants of talk-shows, models of behavior contradict all the moral declarations and social messages and destroy the positive intentions of the creators. Violence strategies and aesthetics create the real messages of the programs.