TY - JOUR

T1 - Transforming Canvas Model

T2 - Map versus Table

AU - Gavrilova, Tatiana

AU - Alsufyev, Artem

AU - Yanson, Anna-Sophia

N1 - Gavrilova, T. Transforming Canvas Model: Map versus Table / T. Gavrilova, A. Alsufyev, A.-S. Yanson // International Journal of Knowledge, Innovation and Entrepreneurship. - 2014. - Vol. 2, No. 2. - P. 51-65.

PY - 2014

Y1 - 2014

N2 - The paper provides a new framework for visualizing business models, guided by well-shaped visualization based on hypergraph technology, specifically, mind mapping. Our approach presents the future evolution of Ostervalder‘s ideas. To evaluate the efficiency of the proposed framework we conducted a pilot study involving in experiment with 22 experienced top-managers of Russian companies and examined their perception of three business models description approaches involving linear text, Canvas business model by Alexander, and business model mind mapping template. Results reveal that the developed business mind mapping visualization framework can be considered as cognitive scaffolds and is positively associated with improved perception and understanding of the business model by managers allowing them to communicate, share and manipulate business model knowledge easily.

AB - The paper provides a new framework for visualizing business models, guided by well-shaped visualization based on hypergraph technology, specifically, mind mapping. Our approach presents the future evolution of Ostervalder‘s ideas. To evaluate the efficiency of the proposed framework we conducted a pilot study involving in experiment with 22 experienced top-managers of Russian companies and examined their perception of three business models description approaches involving linear text, Canvas business model by Alexander, and business model mind mapping template. Results reveal that the developed business mind mapping visualization framework can be considered as cognitive scaffolds and is positively associated with improved perception and understanding of the business model by managers allowing them to communicate, share and manipulate business model knowledge easily.

KW - business model

KW - mind mapping

KW - visualization

KW - business model canvas

M3 - Article

VL - 2

SP - 51

EP - 65

JO - International Journal of Knowledge, Innovation and Entrepreneurship

JF - International Journal of Knowledge, Innovation and Entrepreneurship

SN - 2054-3662

IS - 2

ER -