The formation of informative society greatly influenced on a desire and possibilities of people to travel. Social and technological progress results in spatial mobility of population and enriches vital priorities and values with a variety of the impressions and new information. Innovative activity is the necessary condition of scientific and economic height of the state, positive dynamics of index of quality of life. A new tourist product, a new phenomenon or action in the tourist market becomes an innovation in the tourism sector. This innovation has a goal to attract the consumer, satisfy his necessities and at the same time to bring income to the organizer. The new concept of the Federal target program «Development of internal and entrance tourism in Russian Federation (2019-2025) » is aimed at designing and realization of new innovative projects and programs, that differ in originality, interesting maintenance and professionalism. Attention to the interests of tourists and an individual approach are the basis for the organization of tourist programs. Modern gadgets and the capabilities of the Internet will provide an opportunity to improve technological methods for finding new customers and organize new progressive tourist routes and programs for them.