Abstract Background: The article addresses to an actual problem of the consciousness design. In this connection the role of time factor is examined in the process of cognitive modeling. Methods: The study is conducted on the basis of socio-cognitive approach and methodology of a phenomenological description with the involvement of the principles of constructivism and hermeneutics. The principle of regulating the dynamics of the individual’s consciousness is concretized in the contextual model. It allows considering the complex combination of the cultural forms as a discourse and existential process of the meaning generation in different scenarios of temporality. Findings: The article presents the specificity of sociophenomenological approach to the analysis of cognitive scripts. It is shown in the article that the ontological scenario of the certain communicative practice hides different cognitive models of temporality that conceptually motivate the behavior of the subject. The time factor of cognitive orient