This paper discusses the tendencies of media activism development in increasing complexity and network distribution in sociopolitical processes, as well as in the context of general turbulence escalation. The research methodology is the concept of communicative action. The methods of literature corpus analysis, case study, secondary research made it possible to identify the main vectors for media activism development: anonymization, data activism formation, the expansion of network forms of media activism and, potentially, the emergence of meta activism standing for metaverses and virtual environment.