The system of factors affecting the spatial distribution of the retail trade and service establishments has changed dramatically since socialist times. The administrative regulation lost its almost complete dominance and turned into one of the market forces. In contrast, the impact of the urban environment under very free market conditions substantially increased. We show the main directions of this influence. Two generalized indicators that we use describe macro trends in the development of the spatial system of retail trade and services. One of them, which we call the urban morphology, is of a concentric effect, another - transportation pattern - adds the sectoral component to the retail trade and services geography. Five systems of spatial attractions differently affect the distribution of different branches.