TY - JOUR

T1 - The Modern State of E-Commerce in the B2C Sector

T2 - The Case of Russia

AU - Андреева, Алеся Александровна

AU - Гиленко, Евгений Валерьевич

N1 - Andreeva, A. A. The Modern State of E-Commerce in the B2C Sector: The Case of Russia / A. A. Andreeva, E. V. Gilenko // South Asian Research Journal of Business and Management.- 2020. - Volume 2, Issue 2. - P. 12-18.

PY - 2020

Y1 - 2020

N2 - The prominent trend in the global e-commerce development hardly leaves aside any country nowadays. Russia is not exclusion here. But, despite the strong existing interest and motivation to develop the B2C e-commerce, still, there are impediments to that. On the one hand, it is well known that e-commerce allows decreasing costs, thus, making both provision and prices of product more comfortable for customers. But on the other hand, such impediments,as inadequate regulation (or the absence of such regulation), the absence of readiness of people to adopt the modern technologies, and some other inhibit the development of e-commerce in Russia. By using the modern quantitativetechniques, the current research is aimed at revealing the principal barriers and incentives that exist in this sphere, and at providing policy recommendations. Contributions/Originality: To the best of our knowledge, there have been norelevant studies on the Russian B2C e-commerce recently. This introduces a major gap in the applied research on the subject matter since the Russian B2C e-commerce sector itself has been actively developing over the past years. So, ourresearch contributes to obtaining better understanding of the peculiarities and trends in this field.

AB - The prominent trend in the global e-commerce development hardly leaves aside any country nowadays. Russia is not exclusion here. But, despite the strong existing interest and motivation to develop the B2C e-commerce, still, there are impediments to that. On the one hand, it is well known that e-commerce allows decreasing costs, thus, making both provision and prices of product more comfortable for customers. But on the other hand, such impediments,as inadequate regulation (or the absence of such regulation), the absence of readiness of people to adopt the modern technologies, and some other inhibit the development of e-commerce in Russia. By using the modern quantitativetechniques, the current research is aimed at revealing the principal barriers and incentives that exist in this sphere, and at providing policy recommendations. Contributions/Originality: To the best of our knowledge, there have been norelevant studies on the Russian B2C e-commerce recently. This introduces a major gap in the applied research on the subject matter since the Russian B2C e-commerce sector itself has been actively developing over the past years. So, ourresearch contributes to obtaining better understanding of the peculiarities and trends in this field.

KW - B2C sector

KW - conjoint analysis

KW - principal components analysis

KW - e-commerce

U2 - 10.36346/sarjbm.2020.v02i02.001

DO - 10.36346/sarjbm.2020.v02i02.001

M3 - Article

VL - 2

SP - 12

EP - 18

JO - South Asian Research Journal of Business and Management

JF - South Asian Research Journal of Business and Management

SN - 2664-6757

IS - 2

ER -