TY - JOUR

T1 - The language of altruism: Corpus-based conceptualization of social category for management sociology

AU - Rubtcova, M.

AU - Pavenkov, O.

AU - Pavenkov, V.

AU - Elena, V.

PY - 2015

Y1 - 2015

N2 - Management sociology poses the problem of the quantitative interpretation of qualitative research. The article deals with the corpus-based method, which can be considered as one of the solution tools. Based on ‘grounded theory’ methodology (Strauss & Corbin, n. d.) and partly debating with conceptual analysis (Sartory & Goertz, n. d.), we propose to elaborate a definition of the concept using quantitative research. The authors identified useful areas of corpus linguistics in the analysis of social and management phenomena and distinguished between corpus linguistics and sociological content analysis methods: - Direct appeal to the everyday use of the language increases the objectivity of the research; - A corpus provides a large quantity of representative data; - The possibility of diachronic and synchronic comparative studies; - The method itself is not time-consuming and expensive. We chose the category ‘altruism’ as an example to demonstrate the possibilities of the method. The analysis shows features in t

AB - Management sociology poses the problem of the quantitative interpretation of qualitative research. The article deals with the corpus-based method, which can be considered as one of the solution tools. Based on ‘grounded theory’ methodology (Strauss & Corbin, n. d.) and partly debating with conceptual analysis (Sartory & Goertz, n. d.), we propose to elaborate a definition of the concept using quantitative research. The authors identified useful areas of corpus linguistics in the analysis of social and management phenomena and distinguished between corpus linguistics and sociological content analysis methods: - Direct appeal to the everyday use of the language increases the objectivity of the research; - A corpus provides a large quantity of representative data; - The possibility of diachronic and synchronic comparative studies; - The method itself is not time-consuming and expensive. We chose the category ‘altruism’ as an example to demonstrate the possibilities of the method. The analysis shows features in t

KW - conceptualization

KW - social categories

KW - management sociology

KW - corpus linguistics

KW - altruism

KW - Russian

U2 - 10.5539/ass.v11n13p289

DO - 10.5539/ass.v11n13p289

M3 - Article

VL - 11

SP - 289

EP - 297

JO - Asian Social Science

JF - Asian Social Science

SN - 1911-2017

IS - 13

ER -