The pandemic has changed the world and transformed the insurance industry, which proved to be quite resistant to the crisis. The goal of the paper is to access the reaction of the insurance industry and its adaptation to new pandemic realities in the short run. The findings of the study are as follows: along with the negative impact, certain types of insurance (namely health insurance)
turned out to be in a better position compared to other types, demonstrating good results in both developed and emerging markets; the pandemic and widespread lockdowns have accelerated the digitalization of the industry and the introduction of an ecosystem approach to the insurance market and changes in risk management. Further research is in need to find new ways of industry
development: individualizing the supply-side and demand-side, taking into account the social, ecological and environmental responsibility of the insurer and insured, negative risk externalities of 2022.