TY - GEN

T1 - The influence of economic factors on the development of the project for the development of cruise transport in Russia

AU - Motorin, Denis

AU - Morozova, Svetlana

AU - Antonova, Anna

AU - Pasternak, Kseniya

AU - Radushinskaya, Alexandra

AU - Smirnova, Victoria

PY - 2021/3/19

Y1 - 2021/3/19

N2 - The article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing concept for a cruise tourism project with a point of departure and end of routes in the city. The project includes the creation of an international cruise tourism center and a marine passenger shipping company, including the construction of a sea vessel. The negative influence of such factors as: political and economical confrontation with Western countries, aggravated in the period after 2014; restrictions on cross-border movements; increase in the audience of tourists from Southeast Asia. On the other hand, the implementation of the project can be favorably influenced by such factors as: internal political factors of competition between regional elites, the prevailing culture of cruise shipments on the Baltic Sea in the “ferry” format; the effect of replacing “shortfalls in foreign expenditures”; integration with the opening of the “Lakhta Center” and the direction of cinema tourism. An assessment was made of the degree of influence of these factors on the marketing concept of the project for the development of a cruise message and the terms of its payback.

AB - The article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing concept for a cruise tourism project with a point of departure and end of routes in the city. The project includes the creation of an international cruise tourism center and a marine passenger shipping company, including the construction of a sea vessel. The negative influence of such factors as: political and economical confrontation with Western countries, aggravated in the period after 2014; restrictions on cross-border movements; increase in the audience of tourists from Southeast Asia. On the other hand, the implementation of the project can be favorably influenced by such factors as: internal political factors of competition between regional elites, the prevailing culture of cruise shipments on the Baltic Sea in the “ferry” format; the effect of replacing “shortfalls in foreign expenditures”; integration with the opening of the “Lakhta Center” and the direction of cinema tourism. An assessment was made of the degree of influence of these factors on the marketing concept of the project for the development of a cruise message and the terms of its payback.

UR - https://www.e3s-conferences.org/articles/e3sconf/abs/2021/20/e3sconf_emmft2020_08021/e3sconf_emmft2020_08021.html

UR - https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/20/e3sconf_emmft2020_08021.pdf

UR - http://www.scopus.com/inward/record.url?scp=85103453821&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/d8348bad-3e33-3b0c-92fd-543c10658b33/

U2 - DOI: 10.1051/e3sconf/202124408021

DO - DOI: 10.1051/e3sconf/202124408021

M3 - Conference contribution

T3 - E3S Web of Conferences

BT - The conference proceedings XXII International Scientific Conference Energy Management of Municipal Facilities and Sustainable Energy Technologies (EMMFT-2020)

T2 - 22nd International Scientific Conference on Energy Management of Municipal Facilities and Sustainable Energy Technologies, EMMFT 2020

Y2 - 8 December 2020 through 10 December 2020

ER -