Cinematography, which is one of media, portrays characters in their environments, thus allowing a correlation of the body and consciousness in their continuity, and in the context of their environment. However, the cinematographic versions of interaction with the environment differ from the ones taking place in our world, not simply due to the character of the screen world and of cinematic representation but also to the multi-subject structure of organism-environment interaction. Lyubov Bugaeva in her quest for the making sense of watching movies in terms of experience arrives to the idea of an active perception. The process of watching movies from this point of view is a way of acting. While the viewer is immersed into the film flow he shapes and is shaped by the screen version of the environment. This ongoing interaction between the virtual and the real world builds the basis of enactive cinema and maybe even of the cinema of the future.