The purpose of the paper is to explicate the concept of the systemic nature of speech with regard to the speech genre, which is a compositional, thematic and stylistic type of a text. The research is based on the new principles of scientific rationality. The object of the study is an information genre of a crime message. The analysis of the material includes diverse characteristics of a speech product determined by a complex goal setting (intention). The characteristics cover many facets of the speech whole that are conditioned by a broad social context.