© The Author(s) 2020. This chapter aims to identify the main content and features of strategic communication, paying special attention to its organization, efficiency and ethical dimensions. The challenges for strategic communication of the European Union (EU) in their impact on the relations with Russia are analyzed. There are serious grounds for imaging further degradation of EU-Russia relations-even up to the highly undesirable and dangerous point of collapse and the use of military means. However, at the same time, there are also opportunities to increase trust and, over time, craft-friendly relations between states-not only in Europe but through the world. Of course, this will require radical changes in different countries, taking into account their national backgrounds, historical experience and shared realities and trends of the twenty-first century.