Speech Algorithms in Advertising and Public Relations: Case Story as a Cognitive Structure //

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Speech Algorithms in Advertising and Public Relations: Case Story as a Cognitive Structure //. / Duskaeva, L. R.; Goryachev, A. A.

в: International Journal of Humanities and Cultural Studies, № April, 2016, стр. 1984-1973.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

BibTeX

@article{a30d6ba18c8a436ba787ef6ab81911fc,

title = "Speech Algorithms in Advertising and Public Relations: Case Story as a Cognitive Structure //",

abstract = "The paper concerns the question of genre qualification of the texts used in both advertising and public relations. Possible application of speech genre theory and intentional approach to the speech studies in the sphere of applied communications is considered. The authors concentrate on revealing the specificity of text types and studying speech algorithms in order to describe the cognitive structure of a particular genre. Typical speech structures of case stories used in advertising and public relations are examined. The article shows how the algorithms of speech activity are used in the context of professional speech activity, and how various meanings that are important for the particular discourse are implemented with the help of these algorithms.",

keywords = "media text, public relations, advertising, genre, image, persuasion, speech algorithm, cognitive structure",

author = "Duskaeva, {L. R.} and Goryachev, {A. A.}",

year = "2016",

language = "English",

pages = "1984--1973",

journal = "International Journal of Humanities and Cultural Studies",

issn = "2356-5926",

number = "April",

}

RIS

TY - JOUR

T1 - Speech Algorithms in Advertising and Public Relations: Case Story as a Cognitive Structure //

AU - Duskaeva, L. R.

AU - Goryachev, A. A.

PY - 2016

Y1 - 2016

N2 - The paper concerns the question of genre qualification of the texts used in both advertising and public relations. Possible application of speech genre theory and intentional approach to the speech studies in the sphere of applied communications is considered. The authors concentrate on revealing the specificity of text types and studying speech algorithms in order to describe the cognitive structure of a particular genre. Typical speech structures of case stories used in advertising and public relations are examined. The article shows how the algorithms of speech activity are used in the context of professional speech activity, and how various meanings that are important for the particular discourse are implemented with the help of these algorithms.

AB - The paper concerns the question of genre qualification of the texts used in both advertising and public relations. Possible application of speech genre theory and intentional approach to the speech studies in the sphere of applied communications is considered. The authors concentrate on revealing the specificity of text types and studying speech algorithms in order to describe the cognitive structure of a particular genre. Typical speech structures of case stories used in advertising and public relations are examined. The article shows how the algorithms of speech activity are used in the context of professional speech activity, and how various meanings that are important for the particular discourse are implemented with the help of these algorithms.

KW - media text

KW - public relations

KW - advertising

KW - genre

KW - image

KW - persuasion

KW - speech algorithm

KW - cognitive structure

M3 - Article

SP - 1984

EP - 1973

JO - International Journal of Humanities and Cultural Studies

JF - International Journal of Humanities and Cultural Studies

SN - 2356-5926

IS - April

ER -

ID: 7573139