TY - JOUR

T1 - Spatial organization of the new forms of e-grocery and ready-made food trade in a large Russian city

AU - Аксенов, Константин Эдуардович

AU - Красковская, Ольга Владиславовна

AU - Ренни, Федор Максимович

N1 - Axenov, K. E., Kraskovskaya, O. V., Renni, F. M. 2022, Spatial organization of the new forms of e-grocery and ready-made food trade in a large Russian city, Balt. Reg., Vol. 14, no 3, p. 28—48

PY - 2022

Y1 - 2022

N2 - This work aims to identify fundamentally new features in the spatial organization of e-grocery and ready-made food trade in a Russian city, distinct from those typical of traditional food retail enterprises. Focusing on St Petersburg, the article describes the emergence of a completely different system of requirements imposed by new forms of online food retail in the space of a large Russian city, compared with traditional industries and retail organization methods. The spatial and temporal parameters of the new shopping model are considered, and a comparative analysis of its spatial competition with alreadyestablished models is presented. The spatial organization of new online food retail isdemonstrated in the context of the placement system of new types of offline objects, theemergence of new flows, their impact on urban development and the effect on the outdoorand transit advertising markets, as well as on the labor market. Based on this analysis, itis concluded that new-type physical objects such as distribution warehouses, warehousestores (fulfilment centres) and dot-com objects are placed according to entirely differentprinciples. If the location of a service point is no longer a competitive advantage as seenby the buyer, faster delivery, hidden from the consumer, emerges as a critical factor in new competition. The paper also analyses the significance of spatial organization principles associated with this factor.

AB - This work aims to identify fundamentally new features in the spatial organization of e-grocery and ready-made food trade in a Russian city, distinct from those typical of traditional food retail enterprises. Focusing on St Petersburg, the article describes the emergence of a completely different system of requirements imposed by new forms of online food retail in the space of a large Russian city, compared with traditional industries and retail organization methods. The spatial and temporal parameters of the new shopping model are considered, and a comparative analysis of its spatial competition with alreadyestablished models is presented. The spatial organization of new online food retail isdemonstrated in the context of the placement system of new types of offline objects, theemergence of new flows, their impact on urban development and the effect on the outdoorand transit advertising markets, as well as on the labor market. Based on this analysis, itis concluded that new-type physical objects such as distribution warehouses, warehousestores (fulfilment centres) and dot-com objects are placed according to entirely differentprinciples. If the location of a service point is no longer a competitive advantage as seenby the buyer, faster delivery, hidden from the consumer, emerges as a critical factor in new competition. The paper also analyses the significance of spatial organization principles associated with this factor.

KW - retail

KW - spatial organization

KW - e-grocery

KW - online trade

KW - ready-made food

KW - Russian city

U2 - 10.5922/2079-8555-2022-3-2

DO - 10.5922/2079-8555-2022-3-2

M3 - Article

VL - 14

SP - 28

EP - 48

JO - Baltic Region

JF - Baltic Region

SN - 2079-8555

IS - 3

ER -