The paper discusses the role of emotionally significant political images in Russian youth culture. The study covers the period between 2006 and 2012, during which Russia saw not only a political and economic transition, but also dramatic changes in communication technology. The 6-stage research included two waves of testing in 2006 and 2012, with 179 respondents selected for the final stage of the survey. Respondents were aged 17 to 24 years old.