Standard

Russia’s Public Diplomacy : From Soft Power to Strategic Communication. / Tsvetkova, Natalia; Rushchin, Dmitry.

в: Journal of Political Marketing, Том 20, № 1, 2021, стр. 50-59.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

Harvard

Tsvetkova, N & Rushchin, D 2021, 'Russia’s Public Diplomacy: From Soft Power to Strategic Communication', Journal of Political Marketing, Том. 20, № 1, стр. 50-59. https://doi.org/10.1080/15377857.2020.1869845

APA

Tsvetkova, N., & Rushchin, D. (2021). Russia’s Public Diplomacy: From Soft Power to Strategic Communication. Journal of Political Marketing, 20(1), 50-59. https://doi.org/10.1080/15377857.2020.1869845

Vancouver

Tsvetkova N, Rushchin D. Russia’s Public Diplomacy: From Soft Power to Strategic Communication. Journal of Political Marketing. 2021;20(1):50-59. https://doi.org/10.1080/15377857.2020.1869845

Author

Tsvetkova, Natalia ; Rushchin, Dmitry. / Russia’s Public Diplomacy : From Soft Power to Strategic Communication. в: Journal of Political Marketing. 2021 ; Том 20, № 1. стр. 50-59.

BibTeX

@article{9fb0229d868a420bb594145da4e4b27c,
title = "Russia{\textquoteright}s Public Diplomacy: From Soft Power to Strategic Communication",
abstract = "Russian public diplomacy has recently minimized its traditional approach of soft power and cultural diplomacy in favor of strategic communication involving political marketing and sharp power. This article discusses the theoretical implications of soft power, political marketing, and strategic communication for public diplomacy and reviews Russia{\textquoteright}s conspicuous projects of public diplomacy in the domains of traditional and digital communication. It shows that Russia{\textquoteright}s public diplomacy has recently exploited strategic communication and political marketing more often than soft power, dialogue, and engagement. As a consequence, despite new reforms and financial support from the government, Russia{\textquoteright}s public diplomacy can neither win over target audiences nor improve its brand via foreign aid.",
keywords = "digital diplomacy, political marketing, Public diplomacy, Russia, soft power, strategic communication",
author = "Natalia Tsvetkova and Dmitry Rushchin",
note = "Publisher Copyright: {\textcopyright} 2021 Taylor & Francis Group, LLC. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.",
year = "2021",
doi = "10.1080/15377857.2020.1869845",
language = "English",
volume = "20",
pages = "50--59",
journal = "Journal of Political Marketing",
issn = "1537-7857",
publisher = "Taylor & Francis",
number = "1",

}

RIS

TY - JOUR

T1 - Russia’s Public Diplomacy

T2 - From Soft Power to Strategic Communication

AU - Tsvetkova, Natalia

AU - Rushchin, Dmitry

N1 - Publisher Copyright: © 2021 Taylor & Francis Group, LLC. Copyright: Copyright 2021 Elsevier B.V., All rights reserved.

PY - 2021

Y1 - 2021

N2 - Russian public diplomacy has recently minimized its traditional approach of soft power and cultural diplomacy in favor of strategic communication involving political marketing and sharp power. This article discusses the theoretical implications of soft power, political marketing, and strategic communication for public diplomacy and reviews Russia’s conspicuous projects of public diplomacy in the domains of traditional and digital communication. It shows that Russia’s public diplomacy has recently exploited strategic communication and political marketing more often than soft power, dialogue, and engagement. As a consequence, despite new reforms and financial support from the government, Russia’s public diplomacy can neither win over target audiences nor improve its brand via foreign aid.

AB - Russian public diplomacy has recently minimized its traditional approach of soft power and cultural diplomacy in favor of strategic communication involving political marketing and sharp power. This article discusses the theoretical implications of soft power, political marketing, and strategic communication for public diplomacy and reviews Russia’s conspicuous projects of public diplomacy in the domains of traditional and digital communication. It shows that Russia’s public diplomacy has recently exploited strategic communication and political marketing more often than soft power, dialogue, and engagement. As a consequence, despite new reforms and financial support from the government, Russia’s public diplomacy can neither win over target audiences nor improve its brand via foreign aid.

KW - digital diplomacy

KW - political marketing

KW - Public diplomacy

KW - Russia

KW - soft power

KW - strategic communication

UR - http://www.scopus.com/inward/record.url?scp=85099064336&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/036fad11-e9db-38ce-9421-3fb4fa503796/

U2 - 10.1080/15377857.2020.1869845

DO - 10.1080/15377857.2020.1869845

M3 - Article

AN - SCOPUS:85099064336

VL - 20

SP - 50

EP - 59

JO - Journal of Political Marketing

JF - Journal of Political Marketing

SN - 1537-7857

IS - 1

ER -

ID: 72828969