TY - CHAP

T1 - Russian soft power from USSR to Putin’s Russia

AU - Гавра, Дмитрий Петрович

AU - Быкова, Елена Владимировна

N1 - BRICS Media Reshaping the Global Communication Order? Edited ByDaya Kishan Thussu, Kaarle Nordenstreng Edition1st Edition First Published2020 eBook Published29 December 2020 Pub. LocationLondon ImprintRoutledge

PY - 2020/12/22

Y1 - 2020/12/22

N2 - Soft power is about forming the preferences of other actors on the international scene so that they want what the dominant actor wants. The essential aspect is related to the culture of the country, its language, arts, science and educational systems, as well as the attractiveness of its socio-economic model as a whole. The instrumental aspect of soft power comprises the institutions through which the essential aspect can be manifested – various governmental and non-governmental organizations and charitable foundations, including the media, cultural, scientific and educational institutions, etc. In Russian discourse the term ‘soft power’ was first mentioned in an interview given by Foreign Minister Sergey Lavrov on the problems of interaction with foreign Russian-speaking communities in Rossiyskaya Gazeta in 2008. The most important for promoting the image of Russia is its classical culture, developed during the Russian Empire, especially in the nineteenth and early twentieth century.

AB - Soft power is about forming the preferences of other actors on the international scene so that they want what the dominant actor wants. The essential aspect is related to the culture of the country, its language, arts, science and educational systems, as well as the attractiveness of its socio-economic model as a whole. The instrumental aspect of soft power comprises the institutions through which the essential aspect can be manifested – various governmental and non-governmental organizations and charitable foundations, including the media, cultural, scientific and educational institutions, etc. In Russian discourse the term ‘soft power’ was first mentioned in an interview given by Foreign Minister Sergey Lavrov on the problems of interaction with foreign Russian-speaking communities in Rossiyskaya Gazeta in 2008. The most important for promoting the image of Russia is its classical culture, developed during the Russian Empire, especially in the nineteenth and early twentieth century.

KW - Мягкая сила

KW - Россия

U2 - https://doi.org/10.4324/9780429468759

DO - https://doi.org/10.4324/9780429468759

M3 - Chapter

SN - 9781138604032

BT - BRICS Media

A2 - Thussu, Daya Kishan

A2 - Nordenstreng, Kaarle

PB - Taylor & Francis

CY - London

ER -