Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors : A study in developing and emerging countries. / Cruz-Cárdenas, Jorge; Zabelina, Ekaterina; Deyneka, Olga; Guadalupe-Lanas, Jorge; Velín-Fárez, Margarita.
в: Technological Forecasting and Social Change, Том 149, 119768, 12.2019.Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
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TY - JOUR
T1 - Role of demographic factors, attitudes toward technology, and cultural values in the prediction of technology-based consumer behaviors
T2 - A study in developing and emerging countries
AU - Cruz-Cárdenas, Jorge
AU - Zabelina, Ekaterina
AU - Deyneka, Olga
AU - Guadalupe-Lanas, Jorge
AU - Velín-Fárez, Margarita
PY - 2019/12
Y1 - 2019/12
N2 - This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology.
AB - This study investigates the predictors of the use of technology-based products and services in Ecuador (a Latin American developing country) and Russia (an emerging economy). A comparative study helps predict the use of four technology-based services, and tests the predicting capacity of demographic factors, attitudes toward technology, and cultural values. The first stage of investigation involves confirmatory factor analyses and invariance tests on the measurement scales used. The results of the proposed regression models indicate that demographic variables have the highest predictive capacity in the two countries. Attitudes toward technology also demonstrate some predictive ability, while cultural values have a negligible direct impact on technology use. The results of structural equation models indicate that cultural values have a fundamental indirect impact on the use of technology-based services, and such effect is mediated by attitudes toward technology.
KW - Attitude toward technology
KW - Cultural value
KW - Demographics
KW - Developing country
KW - Emerging economy
KW - Technology use
UR - http://www.scopus.com/inward/record.url?scp=85073979786&partnerID=8YFLogxK
U2 - 10.1016/j.techfore.2019.119768
DO - 10.1016/j.techfore.2019.119768
M3 - Article
AN - SCOPUS:85073979786
VL - 149
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
SN - 0040-1625
M1 - 119768
ER -
ID: 52260337