The article examines the problem of risks of online romantic relations in contemporary society. The active growth of quantity and segmentation of online dating resources (websites and apps), implementation of new smart technologies (robotics and artificial intelligence systems) lead to new threats in both online and offline spaces that need to be highlighted, described, analyzed and conceptualized. The paper presents the sociological approach in the framework of social and sexual scripts theory to interpret the social and cultural aspects of online romantic and erotic behavior of users and its related risk. Risks and ethical problems of aggregating and using personal data of clients, limiting the autonomy of user decisions, and the bias of artificial intelligence requires discussion to search for adequate solutions both from socio-political institutions, the professional community, and the individual.