TY - GEN

T1 - Reforms of Peter the Great as a Precedent Phenomenon for Russian Digital Modernization

AU - Kruglikova, Olga S.

AU - Marchenko, Alexander N.

AU - Sonina, Elena S.

AU - Shcherbakova, Galina I.

N1 - Conference code: 5

PY - 2021/4/14

Y1 - 2021/4/14

N2 - The study investigates historical contextualization of digital modernization, which was proclaimed in Russia after 2007 as the main vector of national policy. We studied the applying of the Peter the Great image in Russian mass media as a precedent historical phenomenon. It is relevant not only for traditional media, but also for digital communication, because the most of the central political communities in Russia, in vk.com for example, "are related to the traditional media, which have the maximum communication resources to attract the attention of users"[1]: [73]. Based on a study of 639 media texts published in five major Russian newspapers from 2007 to 2020, we obtain the results, that this image was actualized by the current modernization (together with the images of Stalin and Ivan the Terrible) as "the actual past", to comprehend the socio-political realities of the present. We identify the main topic changes, the tonality transformations, as well as the periodization of the today Russian modernization communication.

AB - The study investigates historical contextualization of digital modernization, which was proclaimed in Russia after 2007 as the main vector of national policy. We studied the applying of the Peter the Great image in Russian mass media as a precedent historical phenomenon. It is relevant not only for traditional media, but also for digital communication, because the most of the central political communities in Russia, in vk.com for example, "are related to the traditional media, which have the maximum communication resources to attract the attention of users"[1]: [73]. Based on a study of 639 media texts published in five major Russian newspapers from 2007 to 2020, we obtain the results, that this image was actualized by the current modernization (together with the images of Stalin and Ivan the Terrible) as "the actual past", to comprehend the socio-political realities of the present. We identify the main topic changes, the tonality transformations, as well as the periodization of the today Russian modernization communication.

KW - communication of national projects

KW - digital modernization

KW - government relations

KW - precedent phenomenon in communication

UR - http://www.scopus.com/inward/record.url?scp=85106033629&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/f7e460eb-cb0b-3015-86d2-1ced09f3a1d9/

U2 - 10.1109/comsds52473.2021.9422867

DO - 10.1109/comsds52473.2021.9422867

M3 - Conference contribution

AN - SCOPUS:85106033629

SN - 9780738145297

T3 - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

SP - 177

EP - 180

BT - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

A2 - Shaposhnikov, S.

A2 - Sharakhina, L.

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS)

Y2 - 14 April 2021 through 14 April 2021

ER -