TY - JOUR

T1 - Reality and virtuality of the mass media space

AU - Байчик, Анна Витальевна

PY - 2023

Y1 - 2023

N2 - The paper explores the concepts of media space, media space, informationspace, and virtual reality. In this paper, we consider different approaches to theconcepts, describe the logic of the sequence of appearance of the phenomenaof information, media and mass media space and reveal their common featuresand distinctive characteristics. Along with such new characteristics of themedia space as digitalization of information, fragmentation of the media space,specialization of the audience, and hypertrophied socio-cultural significance,we distinguish virtualization of the mass media space as one of the dynamiccharacteristics. We consider virtualization as a means of representing the worldin other dimensions and planes and as a means of orientation in the surroundingworld. The final part of the paper is devoted to the consequences and capabilitiesof virtualization of mass media space and to the concept of virtual reality.The analyzed material of scientific developments allows us to conclude thatvirtual reality is a reality, ontologically grounded by a person’s desire to createan alternative world, manifests itself here and now, mainly signally, unlikethe virtual reality of art, radically changes the space-time continuum and hasorientation much broader in terms of impact.

AB - The paper explores the concepts of media space, media space, informationspace, and virtual reality. In this paper, we consider different approaches to theconcepts, describe the logic of the sequence of appearance of the phenomenaof information, media and mass media space and reveal their common featuresand distinctive characteristics. Along with such new characteristics of themedia space as digitalization of information, fragmentation of the media space,specialization of the audience, and hypertrophied socio-cultural significance,we distinguish virtualization of the mass media space as one of the dynamiccharacteristics. We consider virtualization as a means of representing the worldin other dimensions and planes and as a means of orientation in the surroundingworld. The final part of the paper is devoted to the consequences and capabilitiesof virtualization of mass media space and to the concept of virtual reality.The analyzed material of scientific developments allows us to conclude thatvirtual reality is a reality, ontologically grounded by a person’s desire to createan alternative world, manifests itself here and now, mainly signally, unlikethe virtual reality of art, radically changes the space-time continuum and hasorientation much broader in terms of impact.

UR - http://worldofmedia.ru/volumes/2023/2023_Issue_1/

M3 - Article

VL - 1

SP - 20

EP - 45

JO - World of Media. Journal of Russian Media and Journalism Studies

JF - World of Media. Journal of Russian Media and Journalism Studies

SN - 2307-1605

IS - 1

ER -