The image of the state is a complex and multidimensional phenomenon, which includes economic, social, political, religious, ethnic and cultural aspects. It determines the attitude of citizens to the existing social system, to the historical and social mission of the state, to its place and role in the world community. Transformations taking place in national and world politics can influence the change in the opinion of citizens about their country and the assessment of the future prospects for life in it. The identification of psychological determinants of the dynamics of the image of the state, as well as the factors of its favorable or negative evaluation, is still actual problem. The main purpose of given research is to study the image of the state in the minds of its citizens (using the image of Russia as an example), as well as respondents' representations about the possibilities of self-fulfillment in the country. «Self-fulfillment» is the conscious process of human self-improvement with the goal of effective self-realization based on internally significant aspirations and external influences (Kronik, 2003; Loginova, 2009). Research methods: 1) Satisfaction With Life Scale by E. Diener (SWLS) (adopted by Osin E.N. & Leontyev D.A., 2008), 4 items; 2) the scale of subjective happiness by S. Lubomirski (adopted by Leontyev D.A., 2003), 4 items; 3) «Potentials of self-fulfillment in the country» (Saydutova, Samuylova, 2017), 16 items; 4) «Image of the country» (Petrenko V.F., 2005), 28 items. Participants: 236 people aged 17 to 30 years (70 % - females), living in Russia. The data were analyzed utilizing Microsoft Excel and IBM SPSS Statistics software: 1) descriptive statistics methods (means, standard deviation, etc.); 2) the correlation analysis (Pearson); 3) factor analysis (reduction of dimension). As a result, 7 main factors were revealed that explain 35.3% of the total dispersion, including: the factor of life satisfaction and the level of subjective happiness (factor weight = 8.1); factor of attractiveness of the State (7.2); factor of assessment of self-fulfillment opportunities in the country (7.0); factor of negative assessment of the country (3.7); and some other factors. In general, the study showed that the more opportunities for self-fulfillment in the country are noted by respondents, the more positive is the image of the state in their minds, as well as the level of life satisfaction and psychological well-being – i.e. citizens are ready to associate their future life with current goals. The obtained data demonstrate the importance of positioning the state in the media space, and also allow paying attention to those psychological characteristics of people and their life activities that are not sufficiently realized or satisfied in the conditions of life in a particular country. The paper was prepared with the financial support of RFFI: project «Media image of Russia in context of national security», № 19-013-00725.