Linguo-praxeologic method is aimed at studying the specifics of the verbal systemacity of professional styles in the mass media reflecting the dynamics of deployment of efficient professional activity in different situations of the professional communication. The possibility of application of such method is based on the understanding of a language formulated in the modern linguistics as means of implementation of the speech activity. Application of the praxeologic method includes different vectors of analysis: 1) development of typologies used by design of media texts of linguistic methods and speech operations as well as typologies of journalists’ texts with description of the algorithm of communicative acts in each of the text types, 2) establishing the criteria of efficiency of the verbal activity and attributes for detecting the communicative failures in professional communication. We propose the procedure of intentional-stylistic analysis of text types: a) reconstruction of the conceptual structure of a