TY - GEN

T1 - Personal and Institutional Communication Strategies on Social Media

AU - Мартьянов, Денис Сергеевич

AU - Лукьянова, Галина Владимировна

PY - 2024/4/10

Y1 - 2024/4/10

N2 - The emergence of social media has been a major factor in the transition to the 'post-truth era'. Under the conditions of Web 2.0, institutional media with traditional newsrooms have been competing with 'individual reporters', leading to the term 'citizen journalism'. Personal and institutional communication strategies play an important role in shaping social media discourse. The authors conducted a comparative analysis of these strategies regarding YouTube, Telegram and Vk.com.

AB - The emergence of social media has been a major factor in the transition to the 'post-truth era'. Under the conditions of Web 2.0, institutional media with traditional newsrooms have been competing with 'individual reporters', leading to the term 'citizen journalism'. Personal and institutional communication strategies play an important role in shaping social media discourse. The authors conducted a comparative analysis of these strategies regarding YouTube, Telegram and Vk.com.

KW - citizen journalism

KW - communication strategies

KW - deinstitutionalisation

KW - media discourse

KW - online platform

KW - personalisation

KW - social media

UR - https://ieeexplore.ieee.org/document/10502120

UR - https://www.mendeley.com/catalogue/14eb16d9-8b34-340c-9f54-b17f4da3a443/

U2 - 10.1109/comsds61892.2024.10502120

DO - 10.1109/comsds61892.2024.10502120

M3 - статья в сборнике материалов конференции

SN - 9798350348514

SP - 93

EP - 95

BT - 2024 Communication Strategies in Digital Society Seminar (ComSDS), Saint Petersburg, Russian Federation, 2024

Y2 - 10 April 2024 through 12 April 2024

ER -