Visual knowledge mapping simplifies the process of knowledge search and processing that helps to find potential partners for joint projects, and organization management to facilitate the processes of decision making more effectively. The article proposes a new approach to university teachers’ knowledge mapping. The approach is based on ontology engineering and extensive use of bibliometric analysis. As part of the proposed framework, a set of ontologies was created to describe the scientific activity of a faculty member in terms of his competencies and performance indicators. Then the BIB-METR visualization system was created to collect and visualize information about faculty members and researchers. The proposed approach was justified on the sample of one department of the university-based business school. The developed ontology works as a skeleton of a multidimensional portrait of university faculty member in the part of their research activity. And the set of such portraits generates the information research landscape of the university.