TY - JOUR

T1 - Neocapitalism As The Foundation For The Economic-Cultural Trends In The Ultramodernity Epoch

AU - Ignatjeva, Olga A.x

AU - Pletnev, Alexander V.

PY - 2019/10

Y1 - 2019/10

N2 - Today, many processes in society do not have the proper justification from the standpoint of modern sociological theory. Among these processes, we can mention the development of practices of symbolic consumption, the growth of deviant behavior and crime, an increase in social tension and mental disorders. Of course, social scientists give different explanations for these phenomena, but they are more likely explanations of the consequences. The crisis of sociological multiparadigm is the most striking confirmation of the inability of sociologists to explain today's changes in society. Nowadays, sociologists are focusing on creating an illusory postmodern theory instead of an attempt to explain the essence of the processes having place in society. The purpose of our article is to justify the fallacy of the postmodern theory and to identify the root cause of changes in society, the essence of which is the emergence of a neocapitalist formation. This formation is based on symbolic consumption, and material production in it goes by the wayside. Neocapitalism, striving to create symbolic needs instead of satisfying real needs, replaces the traditional moral values of the pursuit of status consumption. The concept of neocapitalism that we propose allows us to explain the recent changes in the economy, society, and culture. This concept is important not only for the development of science, but it can also be used in practical activities

AB - Today, many processes in society do not have the proper justification from the standpoint of modern sociological theory. Among these processes, we can mention the development of practices of symbolic consumption, the growth of deviant behavior and crime, an increase in social tension and mental disorders. Of course, social scientists give different explanations for these phenomena, but they are more likely explanations of the consequences. The crisis of sociological multiparadigm is the most striking confirmation of the inability of sociologists to explain today's changes in society. Nowadays, sociologists are focusing on creating an illusory postmodern theory instead of an attempt to explain the essence of the processes having place in society. The purpose of our article is to justify the fallacy of the postmodern theory and to identify the root cause of changes in society, the essence of which is the emergence of a neocapitalist formation. This formation is based on symbolic consumption, and material production in it goes by the wayside. Neocapitalism, striving to create symbolic needs instead of satisfying real needs, replaces the traditional moral values of the pursuit of status consumption. The concept of neocapitalism that we propose allows us to explain the recent changes in the economy, society, and culture. This concept is important not only for the development of science, but it can also be used in practical activities

KW - neoinstutionalism, formation, capitalism, neocapitalism, anomie, consumer society

KW - Neoinstutionalism

KW - Formation

KW - capitalism

KW - Neocapitalism

KW - anomie

KW - consumer society

UR - https://www.europeanproceedings.com/files/data/article/10000/10283/article_10000_10283_pdf_100.pdf

UR - https://www.researchgate.net/publication/339884798_Neocapitalism_As_The_Foundation_For_The_Economic-Cultural_Trends_In_The_Ultramodernity_Epoch

U2 - https://doi.org/10.15405/epsbs(2357-1330).2020.3.2

DO - https://doi.org/10.15405/epsbs(2357-1330).2020.3.2

M3 - Conference article

VL - LXXX

JO - The European Proceedings of Social & Behavioural Sciences

JF - The European Proceedings of Social & Behavioural Sciences

SN - 2357-1330

T2 - 11th International Scientific and Theoretical Conference "Communicative strategies of Information Society", CSIS 2019

Y2 - 25 October 2019 through 26 October 2019

ER -