TY - JOUR

T1 - Modern notation of business models: A visual trend

AU - Gavrilova, T.

AU - Alsufyev, A.

AU - Yanson, A.-S.

N1 - Gavrilova, T. Modern notation of business models: A visual trend / T. Gavrilova, A. Alsufyev, A. -S. Hanson// ФОРСАЙТ. - 2014. - No. 2. - P. 56-71.

PY - 2014

Y1 - 2014

N2 - Information overf low and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by wellshaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees' understanding of companies' business models and promotes a productive exchange of ideas and knowledge. The mindmapping visualization framework is 'cognitive scaffolding' and is positively associated with managers' and employees' improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.

AB - Information overf low and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by wellshaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees' understanding of companies' business models and promotes a productive exchange of ideas and knowledge. The mindmapping visualization framework is 'cognitive scaffolding' and is positively associated with managers' and employees' improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.

KW - SCOPUS

M3 - Article

SP - 56

EP - 71

JO - Foresight Russia

JF - Foresight Russia

SN - 2500-2597

IS - 2

ER -