The world created by the media is part of the environment of modern man. If you look at journalism, namely at one of its segments – mass media, it can be assumed that they are a communication tool for the authorities and the society of individuals. At the same time, with the development of social relations and their changes, the role of mass media is constantly being reviewed. In recent years, there is a tendency that the media are a platform declared to be either society’s or politicians’ territory. Studying this platform, one can tell how and when some or other political process was happening. Almost every political process is mediatized. This paper covers the basic scientific approaches to mediatization. The author’s view of mediatization of the political process and ambiguous consequences of using new media therein is represented.