Almost every country have their own museum and standard procedure with different characteristics based on their state policies. In Indonesia itself until now, there are approximately 300 museum institutions. There are many problems currently faced by the museums include the management and processing data collection either structured or unstructured inside the institutions. Therefore, this research was undertaken in processing and managing data in the museum institutions in order to be delivered to the public based on customized information they need. Virtual museum as instrumental for supporting the achievement of the museum functions as a whole and using social media to campaign collections, broadcast contents based on their location, communicating with visitor, attract and influence society, exchange information and waiting for their feedback from user perspective to improve public services. Virtual museum as a complex system delivering an information to the user to answer necessary services for internal and external uses. In our investigation, virtual museum should know, determining, providing information based on visitors characteristics, behaviours and desires. In this case we assume that right information is not enough, therefore system need to process once more time the information to become closest information for the visitors. We have investigated Museum of Geology, National Museum in Indonesia, Hermitage Museum in Russia, and for balancing we also observe online resources provided by Louvre Museum in France and Virtual Museum of Canada. Our result is a design of virtual museum engine which can obtain relevant information based on visitor characteristics, behaviours and desires through variety of media.