For isotropic media, the magnetic field applied across the light propagation direction affects their optical properties only in the second order, and its effect proves to be much weaker than in the longitudinal field. In this work, we show that, under resonant excitation well beyond the linear regime, the situation changes drastically: A small magnetic linear anisotropy considerably increases, and an even stronger new quadrupole dichroism emerges. The latter manifests itself as the 90°C-periodic azimuthal dependence of the transmission and anisotropic rotation of the probe polarization plane. These effects are described microscopically in a toy model, and their symmetry analysis is presented. Both are observed experimentally on the D2 resonance of cesium vapor and agree with the theoretical predictions. The large magnitude of the quadrupole dichroism makes it promising for magnetometric applications and for studying the effects of anisotropic bleaching.