Exciton-polaritons in planar waveguides are of great interest for application in polariton circuits due to the large polariton group velocity in the plane of the waveguide. We demonstrate the ability to control the exciton-polariton coupling by light in an AlGaAs-based planar waveguide with GaAs/AlGaAs quantum well. The transition between strong and weak coupling regimes observed with increasing light intensity is explained by the increase in exciton mode losses due to the quantum well charging. This assumption is confirmed by the reflection spectroscopy with resonant illumination.