The article presents the study of the life models of youth (as fragments of a life scenario realized by a person in concrete life spheres), presented in the Internet space. The topicality of the research is related with the strengthening of the intragenerational translation of life models and values on the Internet and the need to study the factors of building a life path by young people in new sociocultural conditions. The sample included 100 personal pages of the Russian social network Vkontakte users living in a megalopolis and small town (average age 23.63±1.21). Methods: content analysis, comparative analysis. On average, the predominance of passive types of activity through the selection of viewed content was identified. The content concerned with a life models was more often related to the sphere of relations, a little less often – with a self-development and professional spheres. Analysis of the "status" and comments allows allocating indicators of life models (active or passive, based on a "contribution" to a life or desire for a comfort, and etc.). Significant differences associated with the place of residence and genders were revealed: with similar media activity, communicative activity is higher in the metropolis; the amount of content about relationships and closeness with а parent family is greater in a small town; the topics of the uploaded content in the professional sphere vary depending on the city and the gender. The impact of Internet content and the intragenerational transmission on life models in the professional sphere can be traced.